Have you ever wondered why all those products on TV all cost $19.95? How about why used car dealers...excuse me, "preowned" car dealers offer $199 down $199 a month?
It's an often used and very successful marketing concept. The idea is that certain numbers set off alarm bells in a buyers mind and by shaving a penny or two off the price we can avoid these alarm bells. A person will wrinkle his brow and wonder if that fancy kitchen gadget is worth $20, but he will be franticly dialing the phone credit card in hand for the low low price of $19.95. What a bargain.
Believe it or not sales figures seem to support this idea. Shave a few pennies off the round dollar amount and people are more likely to buy from a TV ad, however this doesn't work in all forms of marketing.
When buying in person people appear to prefer round numbers. For instance. I have a friend who sells knockoff tennis shoes at flea markets. Don't laugh. He quit his regular job because he makes more in a weekend at the flea market than he did in a 40 hour week.
Anyway he dicovered that the magic price for knockoff tennis shoes at a flea market is $20. Any more and buyers huff and go "I might as well go to the shoe store for these prices." Any less and they question the quality of the shoes, Look them over again and agian, then walk away without buying.
I won't make a value judgement about peoples' behavior. The object is to make sales, not judge your customers right? The simple fact is for every product and service there is a magic price that a customer will readily pay with almost no selling on your part.
I won't even try to guess why, but for ebooks that price appears to be $7. You have probably by now seen the rash of $7 dollar ebooks everywhere. On marketing web sites and blogs and all over the web. For some unknown reason $5 is too low and 8$ is too high.
Does it really matter why? As marketers we don't need to question why. We find what sells and stick with it until it doesn't sell anymore.
If the public will pay $7 without flinching who am I to question them?
Maybe it's because $5 is not a lot of money these days. So if it cost $5 it must not be any good or it would cost more. But then $10 is double digits. Hold on here $10, I could get two fast food lunches for that.
Thursday, August 19, 2010
Tuesday, June 8, 2010
Top Free Sites
One of the most searched word on the internet is the word-"free"
Most surfers desire to find freebies on the Net, and the good news is that there are thousands of sites on the Net where one can access free stuffs.
Check them out:
Virtual search sites
Virtual free stuffs sites
Virtual online
Free softwares
Most surfers desire to find freebies on the Net, and the good news is that there are thousands of sites on the Net where one can access free stuffs.
Check them out:
Virtual search sites
Virtual free stuffs sites
Virtual online
Free softwares
Sunday, February 28, 2010
Marketing Tips for your ebook
Selling ebooks is one of the most lucrative on-line businesses. Electronic delivery means zero logistics costs. Furthermore, tools like autoresponders, shopping cart software, merchant or third party payment services, and pay-per-click advertising allow you to put operations, marketing and sales on autopilot.
If you have already done the hard work and developed an ebook, here are a few tips on how to market it:
Build a mini-website or sales page
The best conversion rates are achieved through a mini-website having only one purpose: to sell your ebook. This mini-website should be a long, persuasive sales letter, with few graphics and no outbound links. At the end of the sales letter you must place a "Buy Now" button or link. Alternatively, you can also provide an input box where visitors can leave their email address to subscribe to your free newsletter. Through this vehicle, you will have more opportunities to promote your ebook, especially among those visitors that need to "warm-up" to your offer before they buy. Also, this mini-website should have its own domain name, and that domain should include keywords that describe your ebook's topic.
Offer unlimited free updates
With knowledge changing so quickly, people are reluctant to pay for information that may become obsolete in a short period of time. This is especially true, for example, in areas like internet marketing or search engine optimization. A great way to offer long lasting value and increase your conversion rate is to offer free updates of your ebook, so that every time you make a significant revision your customers receive the updated version for free.
Provide samples of your work
Prospective buyers will like to know if your product if right for them before they buy. You can help them by:
-Writing and posting free articles on your main website, to give them a taste of your work. You can also license these articles so that they can be posted on other websites for free, provided that they include your resource box with a link to your sales page.
-Post a sample chapter of your ebook (this is a very successful technique used, among others, by Amazon.com).
You can also eliminate risk by offering a no-questions-asked money-back guarantee.
Drive traffic to your mini-website
An excellent strategy is to drive traffic to your site with Google Adwords or other pay per click search engine. An ebook will give you a very good gross profit margin. You should invest part of your profits in buying targeted, well written ads to drive traffic to your site.
Use testimonials
Visitors will be more inclined to buy if they see that other people just like them have benefited from your product. The one million dollar question is: how do I get testimonials before I start selling my book? Aside from the obviously simplistic tactic of getting people you know to give you some feedback, an effective way to get testimonials is to offer a free beta or trial version of your ebook to a very selective group of people. If you run an ezine you could send that free trial version to your subscribers, although I do not recommend this strategy, since your own subscribers are your best prospects for the paid final version. What you can do is contact another ezine publisher and ask them to place a link to the free trial version of your ebook on their next mailing. You should keep that link active for a limited time only. This will create a win/win situation, where the email publisher will give their subscribers something valuable for free, and you will most likely receive plenty of testimonials that you can later use on your sales site.
List your ebook with Clickbank
Clickbank is an excellent online distribution service of digital products that allows you to set up an affiliate program easily and with no hassle. You just have to give Clickbank access to your product, and they will give you an HTML snippet for a "Buy It At Clickbank" button that you will place on your sales site. Clickbank will then promote your product to their network of over 100,000 affiliates, the affiliates will refer traffic to your site, visitors will buy your ebook by clicking your "Buy It" button, and Clickbank will then pay you and your affiliate. It's that simple.bd14582_.gif (185 bytes)
You can freely reprint this article provided that you include the following resource box:
Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.
If you have already done the hard work and developed an ebook, here are a few tips on how to market it:
Build a mini-website or sales page
The best conversion rates are achieved through a mini-website having only one purpose: to sell your ebook. This mini-website should be a long, persuasive sales letter, with few graphics and no outbound links. At the end of the sales letter you must place a "Buy Now" button or link. Alternatively, you can also provide an input box where visitors can leave their email address to subscribe to your free newsletter. Through this vehicle, you will have more opportunities to promote your ebook, especially among those visitors that need to "warm-up" to your offer before they buy. Also, this mini-website should have its own domain name, and that domain should include keywords that describe your ebook's topic.
Offer unlimited free updates
With knowledge changing so quickly, people are reluctant to pay for information that may become obsolete in a short period of time. This is especially true, for example, in areas like internet marketing or search engine optimization. A great way to offer long lasting value and increase your conversion rate is to offer free updates of your ebook, so that every time you make a significant revision your customers receive the updated version for free.
Provide samples of your work
Prospective buyers will like to know if your product if right for them before they buy. You can help them by:
-Writing and posting free articles on your main website, to give them a taste of your work. You can also license these articles so that they can be posted on other websites for free, provided that they include your resource box with a link to your sales page.
-Post a sample chapter of your ebook (this is a very successful technique used, among others, by Amazon.com).
You can also eliminate risk by offering a no-questions-asked money-back guarantee.
Drive traffic to your mini-website
An excellent strategy is to drive traffic to your site with Google Adwords or other pay per click search engine. An ebook will give you a very good gross profit margin. You should invest part of your profits in buying targeted, well written ads to drive traffic to your site.
Use testimonials
Visitors will be more inclined to buy if they see that other people just like them have benefited from your product. The one million dollar question is: how do I get testimonials before I start selling my book? Aside from the obviously simplistic tactic of getting people you know to give you some feedback, an effective way to get testimonials is to offer a free beta or trial version of your ebook to a very selective group of people. If you run an ezine you could send that free trial version to your subscribers, although I do not recommend this strategy, since your own subscribers are your best prospects for the paid final version. What you can do is contact another ezine publisher and ask them to place a link to the free trial version of your ebook on their next mailing. You should keep that link active for a limited time only. This will create a win/win situation, where the email publisher will give their subscribers something valuable for free, and you will most likely receive plenty of testimonials that you can later use on your sales site.
List your ebook with Clickbank
Clickbank is an excellent online distribution service of digital products that allows you to set up an affiliate program easily and with no hassle. You just have to give Clickbank access to your product, and they will give you an HTML snippet for a "Buy It At Clickbank" button that you will place on your sales site. Clickbank will then promote your product to their network of over 100,000 affiliates, the affiliates will refer traffic to your site, visitors will buy your ebook by clicking your "Buy It" button, and Clickbank will then pay you and your affiliate. It's that simple.bd14582_.gif (185 bytes)
You can freely reprint this article provided that you include the following resource box:
Mario Sanchez is a Miami based freelance writer who focuses on Internet marketing and web design topics. He publishes The Internet Digest ( http://www.theinternetdigest.net ), a growing collection of web design and Internet marketing articles, tips and resources. You can freely reprint his weekly articles in your website, ezine, or ebook.
Sunday, February 21, 2010
How to make money from your ebooks
EBook is short for electronic book, and the best thing about selling these books is that you only need 1 copy that you can sell over and over again. It is becoming a great business and you can earn a substantial income selling eBooks if you know how to promote the product. Most eBooks know have resale's rights, therefore you don't have to write your own eBooks
#
Decide on the kind of eBook
EBook comes in many genres or categories just like a hard copy book. Therefore decide on what kind of eBook you are going to sell, for example pets, kids, home improvement. cooking ect. Make sure that if you are not writing your eBook, that the one you purchase to sell you have resale master resale's rights to it...
If you are writing you own ebook, you can find more information by reading this article:http://www.souwannalearnhowto.blogspot.com/2009/03/how-to-write-your-first-ebook.html
#
Step 2
Find a website to sell
After you purchase your copy of eBook, find a website that you can use to sell and promote your eBooks. All you have to do is upload your file, which normally is a pdf. Format, and set a price for which you will be selling your eBooks. Make sure you find a website that allows all these features. Some website takes a percentage of your sales, while other allows you to sell your product for free. With the free websites your product is not featured product, so in order for your product to be features on the main page you have to become a premium member, which is wrongly $10-12 per month.
If you want to build a website from scratch a good host we definitely recommend IDCSoft. They have tons of features, lots of disk space and an incredible support system. Get your questions answered in minutes, not hours or days
Also you can sell you blog; you will get the code from whatever website you use to sell your products.
Read this article on how to promote your ebooks http://www.souwannalearnhowto.blogspot.com/2009/03/how-to-market-your-ebook.html
#
Step 3
Where to get cheap eBooks.
You can get a start on your eBooks by visiting http://milliondollarebooks.blogspot.com/. There you can find reasonable price eBooks about online marketing, which can also help you to promote your online business, and help you on how to promote your eBooks. There are other website where you can go do a Google search for "eBooks with master resale's rights"
Selling eBooks is easy, fun and can increase your income dramatically!
#
Decide on the kind of eBook
EBook comes in many genres or categories just like a hard copy book. Therefore decide on what kind of eBook you are going to sell, for example pets, kids, home improvement. cooking ect. Make sure that if you are not writing your eBook, that the one you purchase to sell you have resale master resale's rights to it...
If you are writing you own ebook, you can find more information by reading this article:http://www.souwannalearnhowto.blogspot.com/2009/03/how-to-write-your-first-ebook.html
#
Step 2
Find a website to sell
After you purchase your copy of eBook, find a website that you can use to sell and promote your eBooks. All you have to do is upload your file, which normally is a pdf. Format, and set a price for which you will be selling your eBooks. Make sure you find a website that allows all these features. Some website takes a percentage of your sales, while other allows you to sell your product for free. With the free websites your product is not featured product, so in order for your product to be features on the main page you have to become a premium member, which is wrongly $10-12 per month.
If you want to build a website from scratch a good host we definitely recommend IDCSoft. They have tons of features, lots of disk space and an incredible support system. Get your questions answered in minutes, not hours or days
Also you can sell you blog; you will get the code from whatever website you use to sell your products.
Read this article on how to promote your ebooks http://www.souwannalearnhowto.blogspot.com/2009/03/how-to-market-your-ebook.html
#
Step 3
Where to get cheap eBooks.
You can get a start on your eBooks by visiting http://milliondollarebooks.blogspot.com/. There you can find reasonable price eBooks about online marketing, which can also help you to promote your online business, and help you on how to promote your eBooks. There are other website where you can go do a Google search for "eBooks with master resale's rights"
Selling eBooks is easy, fun and can increase your income dramatically!
making money from ebooks
Many internet marketers make a fortune from creating and selling ebooks online.
it however require some diligent steps which must be carefully followed
#1 Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
#2 Make extra profits from selling monthly updates of your ebook. You could also back-end sell the extra, never released chapters of your e-book.
#3
Give away a free ebook and then give people an option of buying the paid version of the ebook. Also, let others give away the free version of your ebook.
#4
Divide your ebook content into reports, then give people the option of just purchasing the info they want.
#5
Purchase reprint rights to other people's ebooks and combine them with yours in a large package deal or private ebook library web site.
#6
Change the benefits on your ebook ad copy into links. When people click on it, take them right to the order page. It'll give them the urge to buy your ebook.
#7
Charge people a cheap price to read half of your ebook. If they like it, they can pay full price to read the other half.
#8
Offer freebies that are related to the ebook you're selling. It could be free monthly ebook updates, free e-zine, free consulting, etc.
#9
Show your prospects a sample page out of your ebook. Just black out some of the important info. This will make your prospects curious to buy.
#10
Provide a low and high priced version of your ebook. Show benefits of each version side by side. People usually spend a little more for extra info.
#11
Offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.
#12
Make your ebook available for offline people. You could turn it into a print book, report, video, audio book, print newsletter, etc.
#13
Redesign your ebook for specific niches. You can create multiple profits with very little work. Ex: Turn a business ebook into a craft business ebook.
#14
Give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with.
#15
Divide your ebook into online newsletter issues. You could charge a recurring monthly subscription for people to view each issue.
it however require some diligent steps which must be carefully followed
#1 Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included.
#2 Make extra profits from selling monthly updates of your ebook. You could also back-end sell the extra, never released chapters of your e-book.
#3
Give away a free ebook and then give people an option of buying the paid version of the ebook. Also, let others give away the free version of your ebook.
#4
Divide your ebook content into reports, then give people the option of just purchasing the info they want.
#5
Purchase reprint rights to other people's ebooks and combine them with yours in a large package deal or private ebook library web site.
#6
Change the benefits on your ebook ad copy into links. When people click on it, take them right to the order page. It'll give them the urge to buy your ebook.
#7
Charge people a cheap price to read half of your ebook. If they like it, they can pay full price to read the other half.
#8
Offer freebies that are related to the ebook you're selling. It could be free monthly ebook updates, free e-zine, free consulting, etc.
#9
Show your prospects a sample page out of your ebook. Just black out some of the important info. This will make your prospects curious to buy.
#10
Provide a low and high priced version of your ebook. Show benefits of each version side by side. People usually spend a little more for extra info.
#11
Offer the reprint rights to your ebook. You can sell the rights with the regular purchase price or as a separate higher price.
#12
Make your ebook available for offline people. You could turn it into a print book, report, video, audio book, print newsletter, etc.
#13
Redesign your ebook for specific niches. You can create multiple profits with very little work. Ex: Turn a business ebook into a craft business ebook.
#14
Give your prospects discount coupons on other products when they purchase your ebook. It could be your products or others that you made deals with.
#15
Divide your ebook into online newsletter issues. You could charge a recurring monthly subscription for people to view each issue.
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